In Print

Two Guys You’ve Never Heard Of Just Released the Song of the Summer

Gawker, September 5, 2013

The post that helped “The Fox” on its road to international fame.

‘What ‘The Fox’ Say? Norway’s ‘Song of the Summer’ Could Be 2013’s ‘Friday’

SPIN, September 5, 2013

The first mainstream article about “The Fox”? SPIN later took back their comparison of the song to Rebecca Black’s “Friday”, and has continued to publish regular Ylvis coverage. Go SPIN!

What Does the Fox Say: The anatomy of Ylvis’s instant viral hit

paidContent, September 5, 2013

Hunting down the the source of how “The Fox” went viral.

Ylvis Q&A: What ‘The Fox’ (Viral Stars) Say About Their Surprise Hit

Billboard, September 7, 2013

First Ylvis interview on “The Fox”?

“The Fox” Isn’t Even Ylvis’ Best Music Video

Slate, September 9, 2013

Slate was one of the first to realize there was more to Ylvis than “The Fox”.

Song of the Week: ‘The Fox,’ Ylvis

NJ News, September 23, 2013

An interesting analysis of the success of “The Fox”.

The Fox Says, ‘I Can Make You Famous’

The New York Times, October 11, 2013

The much anticipated in-depth article on Ylvis in the New York Times. While it’s incredibly cool to be featured in the NY Times, the article itself isn’t that exciting or illuminating. But hey, they tried.

Ylvis, the Duo of ‘The Fox,’ Shares Some (Angry) Fox Sounds You Haven’t Heard

The Daily Beast, October 14, 2013

A fun interview, and it includes a clip of the first Fox sounds Bård and Vegard came up with.

Meet Ylvis, the comedic brothers behind the accidentally successful ‘What does the Fox say?’

Entertainment Weekly, October 14, 2013

Good interview that contains a few (at the time) previously unknown facts about the Ylvisåker brothers.

What Vegard and Bård Say: Talking to the Foxy Boys of Ylvis

The New York Observer, October 15, 2013

A really funny interview that puts Ylvis on the analyst’s couch. A must read!

120,000,000 Ylvis Fans Can’t Be Wrong

SPIN, October 15, 2013

An in-depth interview and behind-the-scenes look at the Fox media circus. Well worth the read. Or you can just look at the pretty pictures.

Straight Outta Oslo: Ylvis Invade America

Rolling Stone, October 15, 2013

A pretty standard recap. But in Rolling Stone!

Ylvis On Their Billboard Hit: ‘It Takes A Fox’ To Beat Lady Gaga

MTV News, October 15, 2013

Another rehash of mostly known facts. But includes video of the interview.

The Fox says I’m a global phenomenon

The Sydney Morning Herald, October 16, 2013

“The Fox” hits Australia.

Ylvis Super-Producer Admits ‘The Fox’ Is Unintentional EDM Parody

SPIN, October 17, 2013

An interesting chat with the man who (half) produced “The Fox”.

Everyone Bought Ylvis’ ‘The Fox’ Halloween Costume This Year

SPIN, October 18, 2013

SPIN, continuing to bring you the latest Ylvis news.

Did Massachusetts Miss the Point While Watching Ylvis’s ‘Massachusetts’?

Boston Magazine, October 24, 2013

Makes an attempt at analyzing Massachusetts, but still fails to get it right. At least they tried?

On the Verge: Ylvis, from ‘The Fox’ to Foxborough, Mass.

USA Today, October 27, 2013

Finally, a reporter who actually did their research!

‘SNL’ spoofs YouTube viral video ‘The Fox’ by Ylvis

The Los Angeles Times, November 4, 2013

About the Saturday Night Live Kerry Washington skit that spoofed “The Fox”.

What the Fox? Everything you need to know about Ylvis

The Mirror, November 10, 2013

Some interesting though bordering on invasive info in this article. A good summary to show people just getting into Ylvis.

Ylvis Lands ‘The Fox’ Children’s Book Deal

Billboard, November 11, 2013

Report on the making of “What Does the Fox Say?” into a children’s book, in time for Christmas.

Ylvis’s YouTube hit The Fox becomes children’s book

The Guardian, November 12, 2013

More on the “What Does the Fox Say?” children’s book.

So What Does the Fox Say? Ker-ching, ker-ching. . .

The Telegraph, November 15, 2013

Cute interview and article prior to Ylvis’s performance for the BBC’s Children in Need charity concert.

‘Of course our fox song is rubbish … we were only doing it for a joke,’ say Ylvis

London Evening Standard, November 18, 2013

A brief British interview that once again tries to set the record straight.

Ylvis Interview, November 24, 2013

Cute interview with Hong Kong press.

What does the fox say? Ylvis answers in Toronto debut

Toronto Star, December 4, 2013

First Ylvis interview in the Canadian press.

Ylvis outfoxes the competition

The Toronto Sun, December 7, 2013

Another interview in the Canadian press.

Why “The Fox” Is One of the Best Songs of the Year (No, Really)

PopMatters, December 10, 2013

An article analyzing the genius of “The Fox”.

Ylvis’ Plans After ‘The Fox’: ‘We Won’t Be Disappointed If We’re Kicked Out of the Country’

The Hollywood Reporter, December 18, 2013

A feature on Ylvis, including a great photoshoot.

Ylvis Hits No. 1 on Children’s Best Seller List With ‘Fox’ Book

Billboard, December 19, 2013

‘The Fox’ hits number one on the New York Times’ Children’s Books Bestseller list!

Music business on YouTube (including Ylvis’ The Fox)

Musically, February 27, 2014

Interesting behind-the-scenes look at what happened when ‘The Fox’ went viral, from Warner’s perspective.


5 thoughts on “In Print

  1. I really want to buy subbed DVDs of all of Ylvis’s cabaret shows, and other material as well. I wish there was a way for fans to get together and let Ylvis and their business consultants know that there is a viable audience if they made it available.

    • Hi Sarah, you and every other Ylvis fan! We actually did send a group letter to them on this subject a few months ago, and I have a *feeling* that there may be something in the works… fingers crossed! 🙂

  2. Thank you for this wonderful site, it is so nice to connect with other people who love Ylvis as much as I do. My husband is the one who first showed me the Fox video and now he’s really sorry, because I am obsessed! We might have to start a 12 step Ylvis Anonymous group for people who can’t stop watching them on You Tube. (Or is that just me?)

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